Best Usability Testing Tools
A good tool in good hands is the best weapon against bad UX. We prepared a list of the 15 best usability testing tools currently on the market, so you don’t have to spend hours researching the topic. The compiled list of tools will reveal more about a brief description, functionalities, recruiting, pricing, and reviews.
15 Best usability testing tools:
1.UXtweak
UXtweak is a versatile UX research platform, offering tools tailored for usability testing across websites, web apps, mobile apps, and prototypes, as well as conducting research on information architecture and analyzing user behavior. It works as a complete solution that gives users what they need and more for a smooth research experience. UXtweak also offers additional help with recruiting and provides access to a big user panel you can recruit from, which is a huge advantage.
Key Functionalities
- Unmoderated testing – conduct online task-based usability studies
- Moderated testing
- Mobile testing – test your mobile prototype, mobile website, or your mobile app
- First click test – Test where user clicks first in sketches, screenshots, wireframes, mock-ups, and others
- Prototype testing – test the usability of Figma/InVision prototypes
- Other UX research tools available
Recruiting
- Own Database – you’re able to use the Own Database to recruit participants from your own database.
- User Panel – this option helps you target the audience you’re looking for.
- Onsite Recruiting – insert the Recruiting Widget into your website to get data directly from your users.
- Share a link – all you need to do to share your study is to send a link (e.g. through email, or social media). Once respondents open the study in their browser, respondents are all set.
Pricing
Starter (for small-scale projects) – free plan
Plus (for individual researchers or B2C) – 53$/year
Business (for companies or B2B) – 165$/year
Enterprise (for more demanding projects) – custom
Why UXtweak stands out
The platform is an all-in-one solution for testing websites, web apps, and prototypes, offering deep insights into information architecture. Also, UXtweak simplifies recruitment, making it a time-saving and efficient choice for researchers.
All kinds of usability tests: website, app, prototype, competitive testing, etc.
The platform offers both moderated and unmoderated testing options
Recordings of participants’ screens, voice recordings as well as face recordings to help you spot issues
Great UX
All tools in one place
Deep analyses in various forms and task customization
Detailed information about respondents
Free plan and affordable subscriptions
Reviews
UXtweak received positive feedback about tools. These ratings were submitted by satisfied customers on Capterra.
Overall rating 4.8/5.0
Ease of use 4.7/5.0
Customer Service 5.0/5.0
2.UserZoom
UserZoom is another one in my list of usability testing tools to consider for conducting both moderated and unmoderated usability testing. It offers features for video sessions and exploring your website’s information architecture. With UserZoom, you can gather both qualitative and quantitative usability metrics effectively.
Key Functionalities
Moderated testing – real-time interaction with participants
Unmoderated testing – this testing allows users to conduct research without direct supervision
Other UX research tools
Recruiting
- Participant recruitment – recruiting from a large panel of users
Pricing
Their prices are on request only and start at approximately $ 70,000/year.
Why UXtweak stands out
The platform provides versatile UX research solutions including video-oriented usability assessments, click tests, tree tests, and card sorting tasks.
Numerous qualified participants
Screening questions don’t require additional fees
Qualitative and quantitative metrics
Accessible for researchers with varying levels of expertise
Customizable reports
Reviews
These ratings were submitted by satisfied customers on Capterra.
Overall 4.4/5.0
Ease of use 4.5/5.0
Customer Service 4.7/5.0
3.Loop11
Loop11 is a web-based usability testing platform that offers several UX research possibilities. It includes both moderated and unmoderated tests, as well as benchmarking, A/B testing, and other tools to aid in the evaluation of your users. You can also record audio and video of the tester while completing the study. Tools are designed to improve your websites through ease of use and user-friendly navigation.
Key Functionalities
- Moderated testing – test participants have the flexibility to conduct the test from their preferred location, with a remote moderator providing instructions and monitoring their progress.
- Unmoderated testing – more accessible testing that doesn’t require a moderator.
Recruiting
Own database
Use Loop 11’s panel of verified participants – if you don’t want to waste time looking for the right participants, recruit participants from Loop11
Pricing
Loop11 has simple pricing. Moreover, you can try a free 14-day trial with enterprise features with an option to cancel anytime.
Rapid Insights (testing small project) – 179$/year
Pro (plan for larger teams) – 358$/year
Enterprise (unlimited projects) – 533$/year
Why UXtweak stands out
Usability testing can be started in a few steps. Customers praise the quick feedback within 24 hours and the step-by-step coordination of testing. On their website, you’ll find 11 tools including online usability testing, prototype testing, mobile & tablet testing, and A/B testing.
You can launch up to three projects with all the features of an enterprise subscription
AI insights have incorporated OpenAI and ChatGPT for in-depth analysis of data
Easy test set-up
Reviews
Customers left 2 positive and complex reviews on capterra rating website. These ratings were submitted by satisfied customers on Capterra.
Overall 4.5/5.0
Ease of use 4.5/5.0
Customer Service 5.0/5.0
4. Lookback
Lookback serves as a customer research platform tailored for usability testing and interviews. Well-known for its effectiveness in gathering feedback from customers on your product, website, or prototype.
Key Functionalities
Moderated usability testing – face-to-face conversations with your participants, responsive app design, interactive elements
Unmoderated usability testing – gradual coordination of tasks, cross-platform and safe for participants
Recruiting
In Lookback with the integration at User Interviews, the recruiting plan is divided into 2 categories:
Recruit – individual pricing plans start from 45$ per session (pay as you go program); 175$/year (starter program); 325$/year (essential program); N/A (custom program)
Research hub – free program for small projects with up to 100 participants; 250$/year (essential); N/A (custom program)
Pricing
The pricing model may vary depending on what features you need to run the project. All plans have a common focus and at the same time, their price differs depending on the number of sessions per year. Every plan, except the enterprise package, has a free 60-day trial for free.
Freelance (for individuals) – 99$/month with 40 sessions per year in total
Team (sharing experience with stakeholders and team members) – 224$/month with 150 sessions per year in total
Insight Hub – 573$/month with 500 sessions per year in total
Enterprise (company involved) – price N/A, unlimited sessions
Why UXtweak stands out
You can broadcast a study live to your colleagues thanks to live chat, tagging, and more, so they can respond in real-time.
You can participate in note-taking together
Use of multiple methods at the same time
Easily extract highlighted clips from recordings
It is possible to download any form of observation
Participant management
Reviews
The platform stands out with an average rating of 13 reviews. These ratings were submitted by satisfied customers on Capterra.
Overall 3.4/5.0
Easy of use 3.6/5.0
Customer Service 2.2/5.0
5. Userlytics
Userlytics is a (UX) research platform that enables businesses to gather valuable insights from real users. It offers features such as remote usability testing, moderated and unmoderated testing, surveys, and live interviews. Userlytics allows companies to observe user interactions with their websites, apps, or prototypes, providing actionable feedback to enhance their products.
Key Functionalities
- Moderated testing – gather verbal and nonverbal feedback, invisible observers, chat feature during the observation
- Unmoderated testing – multi-layering display, custom invitation templates
- Quantitative testing – the platform provides surveys, Card Sorts, Tree Tests, Time on Task, Success/Fail, and other
Recruiting
- Recruit – participants are recruited based on your filter preferences such as age, demographics, and more
- Own pool – you can bring your own participants for every panel participant purchased
Pricing
Custom pricing plan– submit a form for a free, customized demo (a minimum purchase of 5 sessions regardless of unmoderated or moderated testing)
Limitless – fill-out form must be completed then select your preferred features
Enterprise – if you need unlimited seats and accounts, this plan is suitable for your project without feature limitations. You enter a yearly budget and according to its amount, it’ll show you in their model how much volume discount you have received based on your budget.
Why UXtweak stands out
Userlytics is delivering valuable UX insights to businesses, non-profits, and startups. The platform provides unlimited accounts, ensuring accessibility to user research for a wide range of users.
Usability testing methods: live interviews, screen recordings, task tracking
Unlimited seats for your entire team
User-friendly interface and data protection ISO 27001 certification
Acquire advanced metrics (qualitative and quantitative)
Single Sign On (SSO)
Reviews
These ratings were submitted by satisfied customers on Capterra.
Capterra reviewers give positive feedback on the platform.
Overall 4.6/5.0
Ease of use 4.5/5.0
Customer service 4.9/5
6. Maze
Next one in my list of best usability tools is Maze which unifies moderated and unmoderated tests, panel recruitment, and live website testing within a single platform. This helps make things more secure, encourages teamwork across different departments, and saves you from the confusion and extra expenses of using multiple tools.
Key Functionalities
Prototype testing – Testing the usability of your prototypes with real users will secure your efforts before you invest your valuable resources in building them.
Live website testing – capture important information while users are participating in the project
Moderated interviews – Easily turn your moderated customer interviews into practical reports that you can share to make informed decisions.
Card and tree testing
Recruiting
Maze panel – obtain useful feedback from the targeted audience, various filters, and multinational participants
Self-recruitment – you may hire participants from your pool
Participant management – you can easily upload a file of your involved participants
Pricing
In the pricing section, we find 4 comprehensive plans tailored to specific needs:
- Free (for individuals) – free plan, 1 study/month
- Starter (for small projects) – 99$/month, 1 study/month with numerous features available
- Team (customer-related products) – custom pricing, 20+ studies/years
- Organizer (comprehensive projects) – custom pricing, unlimited studies, premium features
Why UXtweak stands out
For user-centric product teams, Maze is the platform for ongoing product exploration. Product teams are allowed to consistently gather and utilize user insights. Develop, send usability tests, and get information.
Various usability testing methods, including moderated and unmoderated tests, etc.
The platform ensures that research findings are well-protected
Cross-functional teams
Easy to set up a study
Reviews
These ratings were submitted by satisfied customers on Capterra.
Overall 4.5/5.0
Ease of use 4.3/5.0
Customer Service 3.9/5.0
7. Optimal Workshop
Optimal Workshop offers a suite of research tools to simplify and make global usability research accessible and cost-effective. They assist user experience designers, information architects, and usability researchers in designing in a user-friendly way.
Key Functionalities
- Moderated testing – Conducting usability testing in this manner provides valuable depth and high-quality insights because you observe the sessions in real time and remotely.
- Unmoderated testing – unlike moderated testing, unmoderated testing doesn’t offer the same level of quality and depth of research.
Recruiting
- Recruitment panel – accessible in-app recruitment panel with a variety of participants
Pricing
Free (for individuals) – for free with limited product tasks
Pro (for freelancers and solo researchers) – 208$/month for 1 user with unlimited product tasks
Team (for small teams) – up to 5 users, 191$/month
Enterprise (for larger teams) – custom query
Why UXtweak stands out
Optimal Workshop excels in usability testing by offering a diverse toolset for user-centered research, efficient and accessible global testing, data visualization, and affordability.
Complex toolset including card sorting, tree testing, and first-click testing
Cost-effective usability testing solutions, accessible to both small businesses and larger enterprises.
Training resources for researchers
Collaboration among team members and stakeholders
The user is at the center of the research
Reviews
These ratings were submitted by satisfied customers on Capterra.
Overall 4.5/5.0
Easy of use 4.0/5.0
Customer Service 5.0/5.0
8. Trymata
The usability testing of websites by Trymata is a reliable resource for marketing, UX, and product teams. Trymata’s solution assists in creating user experiences that not only delight users but also promote growth and engagement.
Key Functionalities
Moderated testing
Unmoderated testing
Accessible testing on desktop, Android & iOS devices
Not only website, mobile apps testing but also prototypes, and more
First impression testing
Recruiting
Trymata’s panel – you can recruit participants from the pool and conduct your project based on your individual preferences
Own recruitment panel – withdraw participants from your own database
Pricing
If you need a more-detailed plan, scroll down to compare the plan you want to pay for with the others. The free plan isn’t included in any of the plans. The price range is billed annually.
- Team(for small to medium teams) – 333$/month
- Enterprise (for large firms) – 1667$/month
- Unlimited (for scale projects) – 3,333$/month
- Agency (for agencies) – Custom
Why UXtweak stands out
Their suite of products offers invaluable insights for optimizing websites, enhancing user experiences, and ultimately engagement, and business growth. With Trymata, achieving a user-centric approach is within reach for organizations of all sizes.
- Learn about imperfections from insightful participants’ observations
Diverse product suite including card sorting, tree testing, and first-click testing
Make use of both quantitative and qualitative user experience testing
Usability testing for any digital product on any device may be set up and launched swiftly
Playback of any user test session
Reviews
These ratings were submitted by satisfied customers on Capterra.
Overall 3.7/5.0
Easy of use 3.3/5.0
Customer Service 3.1/5.0
9. UserTesting
UserTesting is a platform for usability testing and user research, enabling businesses to observe real users interacting with their digital products to gather valuable insights for improved user experiences and informed decision-making.
Key Functionalities
- Moderated testing – The researcher guides the user through the testing process in real-time
- Unmoderated testing – participants receive tasks to complete, and their actions and feedback are recorded
- Other UX research tools available
Recruiting
- UserTesting panel – own panel helps you recruit participants for testing
- Custom panels – if you are filtering specific requests, you can create your own dashboard
- External recruitment – share a link to your test and bring additional testers
Pricing
Pricing is highly configurable, with individual plans varying in price according to the number of users, categories, and features. You can choose from essentials, advanced, or ultimate price plans.
The pricing starts at $30,000/year. Custom quotes are available on request.
Why UXtweak stands out
Usertesting enables businesses to improve their products and services through user feedback and insights.
Making tests suitable for projects of various sizes.
Customizable pricing plans
Provides detailed video recordings, verbal feedback, and written responses
Tailor tests to specific demographics, user criteria, and research objectives
The platform offers both moderated and unmoderated testing options
Reviews
These ratings were submitted by satisfied customers on Capterra.
Overall 4.5/5.0
Easy of use 4.4/5.0
Customer Service 4.4/5.0
10. UserBrain
My list of the best usability testing tools includes Userbrain which is an online tool filled with many testers that aims to provide insights into your product’s performance through fast, straightforward, and cost-effective user tests.
Key Functionalities
Moderated testing – This method is ideal for obtaining qualitative insights, addressing user concerns, and exploring specific user behaviors
Unmoderated testing – This type of testing offers efficiency, scalability, and the ability to collect insights from a larger number of participants
Recruiting
User panel – they will help you find quality-assured testers to match your criteria
Own panel – you have the flexibility to conduct tests with your own customers, friends, participants
Pricing
With Userbrain you have access to a 14-day free trial for every plan.
Starter – 86$/month, 36 testers available from their pool of testers
Pro – 260$/month, 120 testers available from their pool of testers
Agency – 718$/month, 360 testers available from their pool of testers
Why UXtweak stands out
An online tool that is supported by a vast network of testers.
Preset of templates and tasks for participants
Either invite your own participants or use the user panel
Quantitative metrics such as time on task and task completion rate
Try a 14-day trial for free and find out what suits you the best
Quick setup and results
Pay-as-you-go option
Reviews
These ratings were submitted by satisfied customers on Capterra.
Overall 4.3/5.0
Ease of use 4.6/5.0
Customer Service 4.7/5.0
11. Userfeel
Userfeel was created by Usability Researchers for both experienced UX Researchers and newcomers to UX Research, as well as anyone looking to improve their website or app.
Key Functionalities
Moderated Testing – Receive detailed feedback through live, guided user testing sessions
Unmoderated Testing – Obtain quick feedback from independent user interactions
Recruiting
User Panel – more than 850K users, test rating system enables replacing participants with lower ratings with higher quality testers
Own panel – share a link, and write an email to invite your group of testers, no registration is required
Pricing
Pricing ranges from 30$ to 180$ per respondent depending on whether you need a moderated or unmoderated test.
Why Userfeel stands out
Userfeel serves as a valuable usability testing tool, providing insightful videos that capture the authentic thoughts and experiences of real users while they navigate your website or app.
Pricing flexibility without fees – pay from 30$ per participant
Various filters criteria
Unmoderated and moderated testing
Test the website on desktop, mobile, or other devices
System Usability Scale – shows the usability of your website
Reviews
These ratings were submitted by satisfied customers on Capterra.
Overall 4.6/5.0
Easy of use 4.6/5.0
Customer Service 4.2/5.0
12.PlaybookUX
PlaybookUX is a comprehensive user feedback platform that enables you to efficiently recruit, conduct, and analyze both qualitative and quantitative research. It also facilitates the creation of a centralized repository to effectively manage and stay updated on customer insights.
Key Functionalities
Moderated testing – live monitoring tester interactions
Unmoderated testing – you can get valuable feedback during the testing of your website from participants
Card sort & tree test
Recruiting
User panel – international, quality testers
Own database – invite your own participants
Pricing
Pay as you go – starts at 59$/participant for unmoderated testing and 109$/participant for moderated testing, no subscription is required
Grow – 267$/month (billed annually)
Scale – 450$/month (billed annually)
Enterprise – Custom query
Why PlaybookUX stands out
PlaybookUX is making user feedback accessible to all, as everyone should have the opportunity to understand the audience’s perspectives.
Unmoderated and moderating testing
Share reports among your team members and stakeholders
Qualitative and quantitative research
Capturing participants’ insights via notes, reels, and more
SSO
Reviews
These ratings were submitted by satisfied customers on Capterra.
Overall 5.0/5.0
Easy of use 5.0/5.0
Customer Service 5.0/5.0
13.Hotjar
Through Hotjar’s comprehensive digital experience insights platform, you can gain a deeper understanding of your users throughout their journey. Discover the real usage patterns of your website visitors and uncover insights for improvements.
Key Functionalities
Heatmaps – help you observe where users are clicking, moving, and scrolling on your website
Session recordings – assist you uncover usability challenges
Feedback Widgets – receive feedback directly from users through polls and surveys
Funnels – help you track the user journey
Recruiting
Doesn’t offer opportunities to recruit test participants.
Pricing
Individual pricing plans for observing (heatmaps & recordings), ask (surveys & feedback), engage (user interviews), and custom package. All plans have a free option [basic] with a colorful extent of features.
Why Hotjar stands out
The platform includes insights from interviews, behavioral analysis, and regular feedback, enabling you to better connect with your audience.
Combines qualitative and quantitative data
Align stakeholders with users
Uncover UX issues
Heatmaps, recording, feedback, surveys, interviews with users
Supports A/B testing insights
Reviews
These ratings were submitted by satisfied customers on Capterra.
Overall 4.7/5.0
Easy of use 4.6/5.0
Customer Service 4.5/5.0
14.Useberry
Versatile set of research methods tailored to your needs. The Useberry platform provides customizable tools for conducting usability tests, information architecture assessments, surveys, and various other research.
Key Functionalities
Moderated testing – guided usability test to interact with participants
Unmoderated testing – enables participants to independently complete tasks and provide feedback
Recruiting
Participant pool – Select the target audience with a useberry panel from a variety of filters and attributes such as demographics, lifestyle and interests, finance, relationships, shopping, and many more.
Own database – you can invite your own participants by sharing the link
Pricing
In case you would like 2 months for free, select yearly payment.
Free – 1 project, 10 responses/month
Growth – 67$/month, 300 responses/month
Enterprise – upon agreement
Why Useberry stands out
The Useberry platform offers a comprehensive usability testing experience with features like surveys, video recordings, heatmaps, and session playback. It’s a complete solution for optimizing digital products and enhancing user experiences.
Useberry snippet or proxy server
Flexible task completion options
In-depth results
Interactive clicks
Tailor-made testing methods (5-second test, single task, first click)
Reviews
Not listed on capterra rating website. These ratings were submitted by satisfied customers on G2.
Overall 4.5/5.0
15.Crazy Egg
Crazy Egg is a website optimization tool designed to help businesses, companies, and other subjects. The platform allows teams to explore the customer journey, pinpoint different audience segments on websites, and identify problems like unclear navigation or errors.
Key Functionalities
Heatmaps and scroll maps – helping to optimize your website
Session recordings – understand how users navigate and interact with your website
A/B testing – helps you compare different versions of websites
Reports – allow you to overview usability analysis
Recruiting
It doesn’t offer specific features for recruiting participants for usability testing.
Pricing
All plans are billed annually. Once selecting a plan, a free 30-day trial will be activated.
Standard – 49$/month,
Plus – 99$/month
Enterprise – 249/month
Why Crazy Egg stands out
Crazy Egg stands out for its comprehensive suite of tools for website optimization, including heatmap analysis, session recordings, and A/B testing. Its ability to provide actionable insights into user behavior and usability helps businesses make data-driven decisions to enhance their online presence and user experiences.
Several different reports
Traffic analysis
Qualitative feedback
Reviews
These ratings were submitted by satisfied customers on Capterra.
Overall 4.5/5.0
Easy of use 4.5/5.0
Customer Service 4.1/5.0
Conclusion
What is a usability testing tool?
Usability testing can be done remotely with the help of specialized tools. Online usability testing tools offer features that make the remote testing process easier for you as a researcher, or a contributor. They usually help with analyzing the insights, participant recruitment, sharing your findings, and storing all the recorded data in one place.
When do you need a usability testing tool?
Testing remotely without a tool can be rather time-consuming and expensive. Even more, when using the unmoderated testing method. Online usability testing tools provide you the ability to track time throughout the study, and contain questionnaires and instructions for the tester.
The whole testing process is done within one tool which makes it easier to control, share, and analyze the study. To help you find the perfect usability testing tool for your needs, here’s a list of the 15 best usability testing tools on the market.
Usability testing is an important technique to find out users’ opinions about a product. That’s why we took a closer look at usability testing tools. We’ve tried out their various features, described pricing plans, revealed recruitment options, and provided an overview that we hope will help you choose an alternative that fits your project’s needs.
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